Worthai.com Website Migration

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Prepared for:
Jay Chopra
Worth AI

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Prepared by:
Eklavya Patel
ENSO

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Hi! I’m Eklavya — pronounced “Ek” as in ache & “lavya” as in love ya.
I’ll be your main point of communication and will collaborate with a tight-knit network of illustrators, developers, and animators to bring this project to life. I’ve found the most success by taking a stake in the outcomes of the projects I work on, and this philosophy is at the core of ENSO Creative.

We are lean and mission-driven, focusing less on rigid scope and more on tangible outcomes: in this case, a fast, stable, and enterprise-ready Worth AI marketing site on Webflow that better converts decision-makers at financial institutions, lenders, and fintechs.

Project Notes & Goals

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  1. Current Position & Pain Points
    Worth AI is already positioned as an onboarding & underwriting workflow automation platform for financial institutions, lenders, ISVs, and fintechs, but the current WordPress setup creates friction with slower performance, higher maintenance, and a CMS that’s harder for the team to manage.
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  2. Phase 1 Focus
    This phase is about getting a strong, enterprise-ready Webflow implementation live: migrating core pages and key resources without SEO loss, lightly refreshing the UX/UI to feel more “enterprise-grade fintech,” and clarifying messaging and CTAs to better guide risk, compliance, and product stakeholders to “Schedule a demo.”
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  3. Marketing Velocity & Future Growth
    By setting up structured Webflow CMS collections and modular layouts, the marketing team will be able to ship updates quickly without engineering support, while creating a solid foundation for future phases like new templates, deeper product storytelling, and experiment-driven pages.

Sitemap

Below is a proposed sitemap based on the current structure, simplified and tuned for enterprise buyers. Final details can be adjusted during Week 1.

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  1. Home
    • Hero: clear positioning (Onboarding & Underwriting Workflow Automation Platform)
    • Key metrics (approval rates, abandonment, database size)
    • Product suite overview (cards for each major product)
    • Enterprise proof (logos, quotes, compliance badges)
    • Industries overview
    • CTA band: “Schedule a Demo” + secondary “Explore Product Suite”
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  2. Product Suite (Overview Page)
    • Summary of the platform & key workflows
    • Quick links into each product detail page
    Child Product Pages (CMS or static templates):
    • Worth Pre-Fill
    • Worth Custom Onboarding
    • Worth Case Management
    • Worth Predictive Monitoring
    • Worth Score™
    • Worth Crosswalking Technology
    • Worth Wallet
    • Worth Tax Filing
    Each product page to include:
    • Outcome-focused positioning
    • Feature sections tied to enterprise benefits
    • Screenshots / diagrams
    • Relevant industries & use cases
    • CTA to schedule a demo
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  3. Solutions / Industries
    • Industries overview page (grid of cards):
      • Financial Institutions
      • Fintech
      • Credit Unions
      • ISVs
      • Lenders
      • Payment Processors
    • Optional child pages for top-priority verticals, depending on final Phase 1 scope.
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  4. Platform & Security
    • Security & compliance
    • Data & integrations
    • Global coverage & regulatory support
    • Architecture / platform overview visual
    • Enterprise trust signals & certifications
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  5. Resources
    Webflow CMS collections for:
    • Blog
    • Case Studies
    • White Papers
    • Webinars
    • Events
    • In The News
    • Press Kit
    Filter / search interface so enterprise buyers can quickly find relevant content.
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  6. Pricing
    • High-level pricing positioning
    • Enterprise tiers/value framing
    • CTA: “Talk to Sales” / “Request Pricing” / ROI mention
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  7. Company
    • About / Team Overview
    • Careers (can link out to Workable or another ATS if preferred)
    • Contact / Trust
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  8. Utility / Persistent Elements
    • Primary CTA: “Schedule Demo” in navbar and page sections
    • Secondary CTA: “Login”
    • Footer with full navigation, terms, privacy, and social links

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Scope of Work

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  • Up to ~12 unique page layouts in Webflow (e.g., Home, Product Overview, Product Detail, Industries Overview, Platform/Security, Resources Index, Resource Detail, Pricing, Company, Contact, Legal template, 404/utility pages).
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  • Webflow CMS setup for: Blog, Case Studies, Webinars, Events, Press / News (exact collections finalized Week 1).
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  • Content migration from the current WordPress site to Webflow for all core pages and a defined subset of resource content.
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  • Light redesign (not a full rebrand):
    • Updated typography, spacing, and layout system
    • Sharper enterprise aesthetic
    • Refined component library (buttons, cards, badges, callouts)
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  • Integrations & forms
    • Demo / contact forms wired to your existing tools (e.g., email, CRM, or marketing automation platform)
    • Basic event tracking hooks prepared (for GA4, Segment, etc., to be connected by your internal team if needed).
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  • Technical setup
    • Webflow site structure & hosting setup guidance
    • Domain & DNS configuration support
    • 301 redirects from legacy URLs where applicable

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    Why ENSO

    We find success because of our well-proven strategies of collaboration. Working with us means clear communication through our process and seamless iterations till we make sure your vision is brought to life.

    A stake in your growth

    "The Greats Never Sacrifice The Important For The Urgent." -- Bobby Axelrod
    We deliver on time-sensitive needs while maintaining long-term goals making us a true partner in your growth. We use our vast experience building web experiences and expertise in modern web solutions to bring your the performance results you're looking for.

    Collaboration at the core

    Effortless communication, flexibility to scope and adaptive solutions brings about a successful collaboration.
    We work closely with you to gather their requirements, brainstorm ideas, and develop solutions. A strong focus on results makes us adaptive to feedback.

    We work fast

    We understand that time is money. Our methodical and tested approach makes us quick at delivering results. On average, project timelines are under 2 months, leaving us ample time to iterate and test to maximize results right from launch.

    Good with change

    Good design is a result of responsiveness to feedback; and we strive for good design. We don't charge for extra revisions and there is no limit to the amount of time we spend to iterate a design to match your performance needs. This is the best way to gaurantee value through our services.

    Words from our clients...

    "Overall, working with the ENSO team was a much better experience than I had expected. Their lead designer, Eklavya, has years of experience as a successful founder and artist. He's a natural at using design to drive business growth, working within my budget and timeline, and striking a great balance between friendliness and professionalism. I would choose ENSO over other design agencies if you're looking for value."

    Zhané Benette, Founder & CEO, Lexpai.ai

    "The level of collaboration and input we had with ENSO was fantastic. They truly valued our opinions and ideas, and they seamlessly integrated our vision with their expertise. It felt like a true partnership rather than a one-sided service.
    This open and inclusive approach made us feel like a valued part of the team and ensured that the final result truly reflected our collective vision. They implemented our vision into Webflow and added their own expertise from years of experience, creating a perfect outcome."

    Hardik & Poumil, Co-founders, Budgetrx.net

    "ENSO was incredibly responsive. All of my questions were answered as soon as I asked. ENSO's professionalism and communication skills are exceptional. Their team's organized approach, timely updates, and ability to explain complex matters clearly stood out. They demonstrated a genuine interest in understanding our needs, and their level of dedication exceeded our expectations. ENSO was an essential part of our growth."

    Samir Peshori, CMO, Joinglyde.com

    Check out more reviews about how it's like working with us here.

    # Reviews on Many

    Pricing & Deliverables

    We work on a flat fee basis for projects, so we quote you a single project price instead of an hourly rate. The scope of work, complexity of the problem, and a host of other influences are factored into our pricing; meaning every project is different.

    Included Deliverables


    • Webflow site set up on your Webflow workspace
    • Up to ~12 unique layouts + CMS templates
    • Light visual refresh optimized for enterprise decision-makers
    • Migrated core content from WordPress
    • Redirects for major legacy URLs to protect SEO
    • Integrated marketing & sales forms
    • Training session and recorded walkthroughs
    • 14 days of post-launch email support for minor tweaks & questions

    • Project Total

    $6K USD

    Why a fixed bid?

    We've experimented with everything, and the most effective exchange of value for us and our clients has always been a flat-fee. Results that meet your performance needs are our only objectives. Depending on complexity and timeline, the time it takes to achieve these results varies between projects and an hourly bid loses our clients value.

    Timeline

    We work with speed, clarity and are decisive in our approach to all projects. We don't waste time in unnecessary meetings and bureaucratic phases. This timeline is a rough outline of the amount of time we usually take on projects with the same scope as yours.

    Total Duration: 3 weeks
    ‍    Budget: $6,000 USD (flat fee)

    Week 1

    Discovery, IA & Design Direction

    • Stakeholder kickoff (goals, success metrics, primary personas)
    • Review of the existing WordPress site and analytics (if available)
    • Confirm final sitemap and page priorities
    • Define Webflow CMS structures
    • Create low-fidelity wireframes for key pages (Home, Product, Resources, Pricing)
    • Establish visual direction (typography, color refinement, key components)

    Deliverables:

    • Finalized sitemap & IA for Phase 1
    • Wireframes for 3–5 core templates
    • Visual direction moodboard / style guide (lightweight)

    Week 2

    Build in Webflow & Content Migration

    • Build Webflow project (classes, components, global styles, base templates)
    • Implement layouts for core pages (Home, Product Overview, top product detail pages, Industries Overview, Resources Index, Company, Pricing).
    • Configure CMS collections and structure
    • Begin migrating content from WordPress (core pages + initial batch of resources)
    • Implement forms and primary CTAs

    Deliverables:

    • Webflow staging site with core pages fully built
    • CMS collections created and populated with initial content
    • Forms connected and tested in staging

    Week 3

    Final Migration, QA, SEO & Launch

    • Complete remaining content migration (within Phase 1 scope)
    • Create and test key CMS templates (blog, case studies, etc.)
    • Implement on-page SEO essentials (titles, meta descriptions, alt tags, headings)
    • Implement and test redirects for key legacy URLs
    • Cross-browser and responsive QA (desktop, tablet, mobile breakpoints)
    • Final polish and interaction refinements
    • Launch support: DNS cutover and final checks
    • Handoff training session (Webflow editor & CMS usage)

    Deliverables:

    • Live Webflow site on your domain (Phase 1)
    • SEO & redirect checklist
    • 45–60 minute recorded training / walkthrough

    1 hour

    Hosting & Handoff

    We've worked with dozens of different domain providers and hosting platforms. So we're flexible existing solutions or migrating to the new best solutions for you. With clarity in communication, we launch your site on the internet in a way that you can control and monitor.

    Total Timeline

    ~ 3 weeks

    Answers to questions you may have

    How do we communicate?

    We love asynchronous tools like Notion for project management, Slack for conversations & Loom for design presentations. We'll set a designated Slack channel for you where you'll have out utmost attention.
    we provide a demo link to your project as soon as we start building, giving you daily updates through our process.

    What is the process for making changes?

    Pretty Simple. You explain the issue or change to us on Slack, we come back to you with solutions. We maintain adherence to set deadlines, unless there are sudden course corrections from the client such as adding a new page or designing illustrations for a new feature.

    How do you charge?

    50% upfront, 50% upon delivery. Fixed-bid (no surprise invoices or change orders and no limit to revisions)

    What are additional costs involved?

    Besides our fixed quote, we do not charge any additional fees for our services.
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    Additional costs are usage based like the ones below:
    ◉ Domain Ownership
    ◉ Website Hosting
    ◉ 3rd Party tools & Integrations used on website

    What is Webflow?

    Webflow is a website design tool that utilizes no-code to make web development faster and much more efficient.
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    We build websites exclusively on Webflow for this reason. Webflow allows us to optimize the following aspects of your website
    ◉ Take control of content updates through Webflow editor.
    ◉ Powerful CMS & easy to navigate.
    ◉ Automatic backups so never lose your project.

    Next Steps

    After this proposal has been reviewed and agreed upon, please sign the Contract and pay the deposit per payments agreement.
    If you have any questions or concerns, book a meeting with me, let's talk!

    View Contract (Not Available)Talk to Eklavya

    We'll configure decided channels of communication -- usually email or Slack.

    Everything related to your project resides in your Client Dashboard. Here, you can share assets for the website, see designs and track progress with a demo link.

    Through our process, we build a Resources Document containing custom resources like relevant access information for tools, assets, brand guidelines or guides on how to best manage your website.