"My Life, My Plan" Website Redesign & Dev
"My Life, My Plan" Website Redesign & Dev
Prepared for:
Gaspar Clacer
Dept. of Health NJ
Prepared by:
Eklavya Patel
ENSO
I'm Eklavya. Pronounced "Ek" as in ache & "lavya" as in love ya.
I'm the main point of communication and work with a wide network of illustrators, developers & animators to bring ideas to fruition. I've found the most success by taking a stake in the outcome of projects I work on and this philosophy is at the core of ENSO. We are lean and mission driven, focusing less on scope and more on tangible outcomes.
We've summarize some key findings and ideas. Here, we cover goals for this project, pricing, timeline and some of our successes with previous projects.
ENSO Creative will deliver a fully responsive, WCAG-compliant website that reflects the gravity and optimism of this mission, while serving the technical, legal, and emotional needs of diverse users.
Notes & Goals
We like to take notes :)
For us, every successful collaboration starts with a list of ideas that guide our decisions on core focuses, challenges and opportunities. This list of ideas helps us set clean KPIs and benchmarks to achieve.
Establish a Trusted Health Resource
Design and develop a clean, professional website that positions My Life, My Plan as a comprehensive, mission-driven health and wellness platform for New Jersey residents.
Ensure Full Legislative Compliance
Integrate all required components outlined in N.J.S.A. 26:2-199, including preventive services, reproductive planning tools, and mental and physical health resources across diverse content areas.
Serve Diverse, Multi-Audience Needs
Design intuitive user flows for women of childbearing age, teens, LGBTQIA+ individuals, healthcare providers, and socially conscious donors — with inclusive language and guided pathways for each.
Optimize for Reach, Access & Growth
Implement best practices for mobile responsiveness, search engine optimization, and WCAG accessibility. Build with scalability in mind for future enhancements like Spanish translations, app/tool integrations, and CMS updates.
Sitemap / Scope
Home
Purpose: Inspire trust and drive users to the right track quickly.
Sections
- Hero banner with mission statement & call to action
- Featured quick links (My Plan tool, Local Support, Resources)
- Testimonials (rotating via CMS)
- Highlight of key audiences served
- Language toggle (EN/ES)
- Intro to “My Life, My Plan”
Opportunities:
- CMS for dynamic testimonials, featured links, or announcements
- Analytics integration to track engagement by section
My Plan (Interactive Tool)
Purpose: Help users create a personal reproductive life plan.
Sections
- Brief intro: What is a reproductive life plan?
- Start plan CTA → guided form (steps based on age/life stage)
- Dynamic questions covering personal goals, wellness, access, finances
- Final output: downloadable PDF or saved email summary
Opportunities:
- Embedded custom-built form or Typeform + Make/Zapier to generate a plan summary
- Option to email/export plans for personal records
- CMS-driven question bank for future expansion
Life Program
Purpose: Educate on all life factors related to reproductive health.
Sections
- Well-Woman Services (incl. NJ FamilyCare enrollment link)
- Healthy Relationships + Domestic Violence resources
- Family Planning & Contraception Options
- Infertility Resources
- Environmental Health
- Financial Health
- Childcare & Social Services (Subsidy Program, referrals)
Opportunities:
- Each subsection managed via CMS for easy updates
- Resource cards or links dynamically rendered from CMS
Purpose / About Us
Purpose: Anchor the program in its legislative foundation and values.
Sections
- Program origin story
- N.J.S.A. 26:2-199 summary (in plain language)
- Vision & mission
- DOH partnership & stakeholders
- Language around inclusivity (esp. LGBTQIA+, non-binary, underserved)
Opportunities:
- Modular design to expand for press or updates
- CMS block for legislation updates or citations
Resources
Purpose: Central hub for curated tools, links, and educational content.
Sections
- 🔗 Required Sites: Sexetc.org, Planned Parenthood, Prevent Suicide NJ, AMAZE
- 📱 Apps & Games (mental health, decision-making, planning)
- 📄 Downloadable PDFs, videos, worksheets
Opportunities:
- All resource links and media files managed via CMS
- Optional tagging system for filtering by age or topic
- Analytics on which tools are most used
Local Support
Purpose: Help users find nearby services and assistance.
Sections
- Searchable or filterable directory
- Option to search by ZIP, county, or service type
- Google Maps or ArcGIS integration
- Highlight emergency hotlines and DV support
Opportunities:
- CMS for service listings with tags (location, service type)
- Optional Airtable base + Softr-like interface for low-code management
- Map integrations with filtering logic
For Providers & Contact
Purpose: Provide health workers with tools, and allow feedback.
Sections
- Downloadable consultation guide
- Reproductive life plan templates
- Best practices for integrating plans into EHR/medical records
- Newsletter sign-up
- General inquiry form
Opportunities:
- CMS for provider materials & updates
- Form integrations with CRM/email platforms
- Airtable or Google Sheet sync for contact submissions
Why ENSO
We find success because of our well-proven strategies of collaboration. Working with us means clear communication through our process and seamless iterations till we make sure your vision is brought to life.
A stake in your growth
"The Greats Never Sacrifice The Important For The Urgent." -- Bobby Axelrod
We deliver on time-sensitive needs while maintaining long-term goals making us a true partner in your growth. We use our vast experience building web experiences and expertise in modern web solutions to bring your the performance results you're looking for.
Collaboration at the core
Effortless communication, flexibility to scope and adaptive solutions brings about a successful collaboration.
We work closely with you to gather their requirements, brainstorm ideas, and develop solutions. A strong focus on results makes us adaptive to feedback.
We work fast
We understand that time is money. Our methodical and tested approach makes us quick at delivering results. On average, project timelines are under 2 months, leaving us ample time to iterate and test to maximize results right from launch.
Good with change
Good design is a result of responsiveness to feedback; and we strive for good design. We don't charge for extra revisions and there is no limit to the amount of time we spend to iterate a design to match your performance needs. This is the best way to gaurantee value through our services.
Words from our clients...
"Overall, working with the ENSO team was a much better experience than I had expected. Their lead designer, Eklavya, has years of experience as a successful founder and artist. He's a natural at using design to drive business growth, working within my budget and timeline, and striking a great balance between friendliness and professionalism. I would choose ENSO over other design agencies if you're looking for value."
Zhané Benette, Founder & CEO, Lexpai.ai
"The level of collaboration and input we had with ENSO was fantastic. They truly valued our opinions and ideas, and they seamlessly integrated our vision with their expertise. It felt like a true partnership rather than a one-sided service.
This open and inclusive approach made us feel like a valued part of the team and ensured that the final result truly reflected our collective vision. They implemented our vision into Webflow and added their own expertise from years of experience, creating a perfect outcome."
Hardik & Poumil, Co-founders, Budgetrx.net
"ENSO was incredibly responsive. All of my questions were answered as soon as I asked. ENSO's professionalism and communication skills are exceptional. Their team's organized approach, timely updates, and ability to explain complex matters clearly stood out. They demonstrated a genuine interest in understanding our needs, and their level of dedication exceeded our expectations. ENSO was an essential part of our growth."
Samir Peshori, CMO, Joinglyde.com
Check out more reviews about how it's like working with us here.
Relevant Portfolio Projects
Pricing & Deliverables
We work on a flat fee basis for projects, so we quote you a single project price instead of an hourly rate. The scope of work, complexity of the problem, and a host of other influences are factored into our pricing; meaning every project is different.
Discovery + IA Mapping
We start by aligning on audience needs, accessibility goals, and legislative content. This phase includes stakeholder workshops, user journey mapping, and a detailed sitemap to set a clear path for content and navigation structure.
Website Design in Figma
We translate ideas into interfaces, building layouts that reflect the tone and inclusivity of the program. This includes moodboarding, wireframes, high-fidelity mockups, and responsive states for mobile and desktop — all with accessibility and clarity at the core.
Webflow Development
We bring designs to life using Webflow, creating a responsive, mobile-first experience. This includes page builds, CMS setup for dynamic content, lightweight animations, form integrations, and SEO-friendly structure. Development is optimized to meet 90+ Lighthouse performance scores.
Accessibility + SEO + QA
We ensure WCAG 2.1 AA accessibility compliance and apply SEO best practices for structure, metadata, and copy. Includes cross-browser/device testing and optimization for screen readers, keyboard navigation, and assistive tech.
CMS Integration + Admin Docs
We provide your team with clear documentation and optional live training to ensure you can manage content with confidence. This includes video walkthroughs and written guides for CMS use, updates, and basic troubleshooting.
Optional Add-ons
Pricing depends on scope
- Spanish language translation & toggling
- Interactive planning tool with data outputs
- Airtable/Make integrations for form automation
- Animated illustrations or explainer videos
- Local support directory with filtering/map view
Project Total
$12.5K – $17K USD
Why a fixed bid?
We've experimented with everything, and the most effective exchange of value for us and our clients has always been a flat-fee. Results that meet your performance needs are our only objectives. Depending on complexity and timeline, the time it takes to achieve these results varies between projects and an hourly bid loses our clients value.
On-going Services
Site Maintenance & Updates
$500/Mo.
We create a direct and responsive line on communication between you and us, ensuring quick turnover on all commitments.
◉ We monitor the status of your website constantly, & guarantee 99% uptime for website factors within our control.
◉ Implement any changes or additions to the CMS or assets. (images, video, link addresses, etc.)
◉ Implement any changes to the layout or copy write.
Infinite Design
$1.5K/Mo.
The first step of our Infinite Design Subscription is working with you to build a brand guideline (Colors, Typography, Visuals, Photography) that matches your aesthetic. We adhere to these guidelines strictly when providing designs for almost every medium of content.
You can request designs one at a time and we guarantee between 24 to 48 hrs of a turnover time depending on complexity.
Here are a few examples of things we can provide designs for:
◉ Digital Marketing Posts (Instagram, LinkedIn, Facebook Posts)
◉ Print Material (Post Cards, Pamphlets, T-shirts)
◉ Newsletter header images
◉ Illustrations or Infographics
SEO Optimization & Audits
$500/Mo.
We perform SEO Audits at the beginning of the month to adjust to content strategy, alt tags and tonality of copy on the website to maximize visibility on keywords/search results you want to show up for. At the end of the month we provide performance results to compare the effectiveness of SEO strategies.
Timeline
We work with speed, clarity and are decisive in our approach to all projects. We don't waste time in unnecessary meetings and bureaucratic phases. This timeline is a rough outline of the amount of time we usually take on projects with the same scope as yours.
1 week
Brainstorming & Gathering
We begin by doing competitor research and outlining objectives and deliverables. This phase maybe shorter, but on average, we collect necessary copy write info, assets like images/videos and technical details within the first week of starting.
3 weeks
Design & Planning
This is the most important and longest phase of our process as web builders. We work closely with you to build low fidelity renditions of the website layout, design illustrations and choose imagery and blend these into a high fidelity design. This is the longest phase in our process because we pay special attention to feedback and iterate our design to work for you.
3 weeks
Development
We have a tried and trusted process when it comes to building easy-to-load and scalable web interfaces making us quick when it comes to deliveries. That being said, we understand that needs may change when implemented and so our process is adaptive.
1 week
Accessibility, Testing & QA
Ensure the website is polished, accessible, and fully functional before going live — with a smooth, confident launch.
1 hour
Hosting & Handoff
We've worked with dozens of different domain providers and hosting platforms. So we're flexible existing solutions or migrating to the new best solutions for you. With clarity in communication, we launch your site on the internet in a way that you can control and monitor.
Total Timeline
~ 8 weeks
Answers to questions you may have
How do we communicate?
We love asynchronous tools like Notion for project management, Slack for conversations & Loom for design presentations. We'll set a designated Slack channel for you where you'll have out utmost attention.
we provide a demo link to your project as soon as we start building, giving you daily updates through our process.
What is the process for making changes?
Pretty Simple. You explain the issue or change to us on Slack, we come back to you with solutions. We maintain adherence to set deadlines, unless there are sudden course corrections from the client such as adding a new page or designing illustrations for a new feature.
How do you charge?
50% upfront, 50% upon delivery. Fixed-bid (no surprise invoices or change orders and no limit to revisions)
What are additional costs involved?
Besides our fixed quote, we do not charge any additional fees for our services.
Additional costs are usage based like the ones below:
◉ Domain Ownership
◉ Website Hosting
◉ 3rd Party tools & Integrations used on website
What is Webflow?
Webflow is a website design tool that utilizes no-code to make web development faster and much more efficient.
We build websites exclusively on Webflow for this reason. Webflow allows us to optimize the following aspects of your website
◉ Take control of content updates through Webflow editor.
◉ Powerful CMS & easy to navigate.
◉ Automatic backups so never lose your project.
Next Steps
After this proposal has been reviewed and agreed upon, please sign the Contract and pay the deposit per payments agreement.
If you have any questions or concerns, book a meeting with me, let's talk!
We'll configure decided channels of communication -- usually email or Slack.
Everything related to your project resides in your Client Dashboard. Here, you can share assets for the website, see designs and track progress with a demo link.
Through our process, we build a Resources Document containing custom resources like relevant access information for tools, assets, brand guidelines or guides on how to best manage your website.